Outcomes vs. activities; where the rubber meets the road.
Somewhere along the road of life it dawns on most of us that we have a choice; be committed to the activity or to the outcome. I believe that most of us are actually very committed to outcomes vs. mindless activity. I suspect the trouble comes when, assuming we are both committed to the same outcome, my version of how best to get to an outcome differs substantially from your version. It’s often at that point that otherwise nice and well meaning folks suggest that the other person is just “checking the box” aka doing the activity and not committed to achieving the result.
Trouble can also show up when we are committed to different results than those around us but assumed that we all had the same goal in mind i.e. the first grade soccer dad who wants to win vs. the dad who just wants his child to have fun. Both are perfectly fine outcomes but yet very different.
The trouble comes when we assume we know what outcomes those around us are committed to. Often, in my experience, I’ve found that when I asked “how would you describe a perfect season”, that I suddenly get my first real glimpse of what the other person wanted. Sometimes what I find is that the other person only has a vague notion of what they think a great season would look like. I’ts pretty hard to get aligned with vague goals, values and wins.
Just imagine a team with kids and parent who have a wide variety of ideas of what a “great season” looks like; seems to me that it could be a recipe for conflict that didn’t have to take place.
At Bonzi sports software (www.bonzicentral.com) we work everyday to be as fully aligned as possible with our customers idea of “great sports software” looks like. While our foundation brand promise is:
Bonzi sports software hasn’t lost a customer in over ten years because of…
- Friendly, free and unlimited support, even one-on-one training
- Lowest overall cost but with the most features
- Easiest to use but still the most powerful (according to our customers) sports software on the market
- No hidden costs and no surprises
- Your money put into your bank account every day.
While this is a good starting point and we are fairly certain it is aligned with the values of our customers and target market… it isn’t nearly enough. We really have to be lined up with what our customers want in great detail today and listening so we know what they’ll want and need in the future. Our customers will only stay our customers if we deliver the outcomes that they have come to count on us for.
Once on the field the desired outcome is of course to score or to help our team mates score. Again, we are often better off if everyone is clear on what each person involved is seeking in terms of outcomes i.e. my 11 year old son is mostly interested in skill improvement while his best friend on the team could care less about skill and just want to score. Even this little mis-alignment produces the occasional hard feelings.
So the lesson is simple; get clear on what everybody wants and see if you can put together a plan for everyone to get what they want. Without this everyone is liable to assume and when the inevitable disappointment arrives hard feelings can’t be too far behind.
Who can drive this outcome alignment effort? While a coach is perfectly positioned almost anyone can step up to the job just by asking the question: “What does a successful season look like to each of you”?
Some outcomes, let’s face it, are just a bit more spectacular than others. In the following link you’ll see a college lacrosse player who is an advocate of Bonzi sports software named Conner Martin make a goal with just 2 seconds left in a situation that seems hopeless. Hopeless, evidently, to everyone but Conner and his team at Chapman University. Conner makes that goal and does it so fast that if you are at all like me you’ll have to rewind just to see it happen: http://www.youtube.com/watch?v=_o9jxyoqbvQ
Sadly Chapman lost in overtime but there is no doubt that Chapman and Conner came to play that day.
I’d love to hear your observations on clarity and alignment on outcomes in youth or adult sports.


